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The 2012 MetLife South Asian Spelling Bee Champion Announced.

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Author : South Asian Spelling Bee

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11-year old SYAMANTAK PAYRA from Friendswood, TX clinches the title.
August 17, 2012 - Syamantak Payra correctly spelled the word 'dghaisa' during the 2012 South Asian Spelling Bee Finals to clinch the title of National Champion.

During the event on August 17, which was taped live for broadcast on Sony Entertainment Television, Syamantak along with 21 other finalists competed for the title.

Chetan Reddy from Plano, TX was the National Runner-Up.

Twenty-two top spellers from the 11 regional centers gathered at the Rutgers College auditorium to battle it out for the title of champion and a $10,000 Grand Prize from MetLife. It took spelling words like 'drahthaar', 'Neufchtel' and 'wappenschawing' for the winner to emerge.

 The event was organized by leading South Asian advertising firm, Touchdown Media Inc. and sponsored by MetLife, a leading provider of insurance, employee benefits and other financial services. Sony Entertainment Television is the exclusive rights holder and will be broadcasting the event across the globe in over 119 countries.

"An elite group of 22 spellers from across the country gathered here tonight and the contest was tough! The best finally prevailed, so heartiest congratulations to Syamantak, our youngest champion so far, and all the spellers", says Rahul Walia, CEO, Touchdown Media Inc. and Founder of the South Asian Spelling Bee.

He also adds "This is a great platform that helps children showcase their talent, hone their skill and inculcate a sense of discipline and discipline that will help in their overall development. I urge parents to take advantage of this unique contest next year."

The special guest at the Finals was Narahari Bharadwaj, 2011 South Asian Spelling Bee National Champion, who helped co-host a portion of the event.

The champion received a $10,000 grand prize from MetLife along with the South Asian Spelling Bee trophy.

 "It was an honor to once again serve as the title sponsor of the South Asian Spelling Bee. The competition this year was remarkable, says Laurel Daring, assistant vice president of Marketing at MetLife. "Congratulations to all of the families who participated. The hard work they invested to compete is truly commendable."

The event was open to children up to 14 years of age and was held in 11 regional centers across the United States. These areas included, New Jersey, DC Metro area, Dallas, Houston, Chicago, New York, Boston, Los Angeles, Bay Area and the newly added - Seattle. The contest was conducted in written and oral format at the regional levels which served as the elimination as well as selection process for the finalists.

Jaideep Janakiram, Head - North America, SET Asia commented, "Sony Entertainment Television Asia is delighted to have been able to partner with the South Asian Spelling Bee since its inception 5 years ago. Over these past years, South Asian Spelling Bee has been consistently making a positive impact amongst the youth across the US. Spelling Bee is a fantastic platform for youth of all ages to showcase their language skills, dedication and self-motivation. SET Asia is always looking to entertain and to involve our international viewers in shows such as the Spelling Bee and look forward to broadcast this exciting event to all its viewers around the globe."

After registering their child online at, parents brought them to the designated center and a 25 word written test was administered. Children had to spell 15 or more words correctly to qualify for the afternoon oral round and from there the top three were awarded prize money and the top two qualified
for the Finals.

From each of these centers, the finalists along with a parent were invited on an all expenses paid trip to the finals in NJ. Overall about 700 children registered to spell amongst all the centers.

The contest will be conducted annually in the June and July months and the 2013 schedule will be announced in October this year. For more information and to keep abreast with the upcoming events, log onto

Find us on Facebook at South Asian Spelling Bee and you can follow us on our Twitter handle at Spell South Asian.

About MetLife:

MetLife is a subsidiary of MetLife, Inc. (NYSE: MET), the leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers in over 60 countries. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia Pacific, Europe and the Middle East. For more information, please visit

About Sony Entertainment Television:

Since its launch on the Indian subcontinent in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 150 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty-four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows. For more information, visit

About Touchdown Media Inc.:

Touchdown Media Inc. is a specialized South Asian advertising and promotions firm based in New Jersey. Now in its 9th successful year, Touchdown has helped clients- both mainstream and otherwise, reach out to the lucrative South Asian market, Touchdown Media represents more than 35 years of collective experience in this niche market. As a full service ad firm, Touchdown has helped many clients achieve their media and marketing goals within the South Asian Diaspora in the US. For more information, please visit

Press Contact:



About Author
Media and Public Relationship Manager for Touchdown Media, Inc.



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